Business web sites are filling up with text written by
chatbots
to appeal to Google Search.
This text is uninteresting for humans
so humans generally don't read it.
It occurs to me that this could be profitable for Google. It will
probably charge for the perverse service of writing the SEO text
that will appeal to its search engine.
And it may be hard for other search engines to make sense of these
pages enough to know when to show them to users.
Here's an idea: a chatbot-generated page could have a button saying
"FOR HUMANS" that would take you to the version that humans would like
to read.