Google is testing a response to California's "news link tax", which is to
remove all news links from what users post on Google platforms.
I see this as a counterattack rather than as a compelled reaction.
But it is a fact that nothing can stop Google from retaliating this
way. Whether Google's claims are right that the tax encourages
further concentration and hollowing out of the newspaper business,
I don't know.
The article talks about possible "better alternative" in a vague way,
and I have no idea what Google means to suggest. But I do have a
suggestion.
Adopt a tax on web sites that display advertising and allow users to
post their own messages. The tax should be based on the amount of
usage and/or the amount of advertising. The money should be
distributed to news organizations in a way that does not depend on
who does or does not post links to them. This way, Google and other
platforms could not evade the tax by counterattacking.