Thread hijacking attacks. They happen when someone you know has their email account compromised, and you are suddenly dropped into an existing conversation between the sender and someone else. These missives draw on the recipient’s natural curiosity about being copied on a private discussion, which is modified to include a malicious link or attachment. Here’s the story of a recent thread hijacking attack in which a journalist was copied on a phishing email from the unwilling subject of a recent scoop.

In Sept. 2023, the Pennsylvania news outlet LancasterOnline.com published a story about Adam Kidan, a wealthy businessman with a criminal past who is a major donor to Republican causes and candidates, including Rep. Lloyd Smucker (R-Pa).

Several months after that piece ran, the story’s author Brett Sholtis received two emails from Kidan, both of which contained attachments. One of the messages appeared to be a lengthy conversation between Kidan and a colleague, with the subject line, “Re: Successfully sent data.” The second missive was a more brief email from Kidan with the subject, “Acknowledge New Work Order,” and a message that read simply, “Please find the attached.”

Sholtis said he clicked the attachment in one of the messages, which then launched a web page that looked exactly like a Microsoft Office 365 login page. An analysis of the webpage reveals it would check any submitted credentials at the real Microsoft website, and return an error if the user entered bogus account information. A successful login would record the submitted credentials and forward the victim to the real Microsoft website.

But Sholtis said he didn’t enter his Outlook username and password. Instead, he forwarded the messages to LancasterOneline’s IT team, which quickly flagged them as phishing attempts.

LancasterOnline’s Executive Editor Tom Murse said the two phishing messages from Mr. Kidan raised eyebrows in the newsroom because Kidan had threatened to sue the news outlet multiple times over Sholtis’s story.

“We were just perplexed,” Murse said. “It seemed to be a phishing attempt but we were confused why it would come from a prominent businessman we’ve written about. Our initial response was confusion, but we didn’t know what else to do with it other than to send it to the FBI.”

In 2006, Kidan was sentenced to 70 months in federal prison after pleading guilty to defrauding lenders along with Jack Abramoff, the disgraced lobbyist whose corruption became a symbol of the excesses of Washington influence peddling. He was paroled in 2009, and in 2014 moved his family to a home in Lancaster County, Pa.

The FBI hasn’t responded to LancasterOnline’s tip. Messages sent by KrebsOnSecurity to Kidan’s emails addresses were returned as blocked. Messages left with Mr. Kidan’s company, Empire Workforce Solutions, went unreturned.

No doubt the FBI saw the messages from Kidan for what they likely were: The result of Mr. Kidan having his Microsoft Outlook account compromised and used to send malicious email to people in his contacts list.

Thread hijacking attacks are hardly new, but that is mainly true because many Internet users still don’t know how to identify them. The email security firm Proofpoint says it has tracked north of 90 million malicious messages in the last five years that leverage this attack method.

One key reason thread hijacking is so successful is that these attacks generally do not include the tell that exposes most phishing scams: A fabricated sense of urgency. A majority of phishing threats warn of negative consequences should you fail to act quickly — such as an account suspension or an unauthorized high-dollar charge going through.

In contrast, thread hijacking campaigns tend to patiently prey on the natural curiosity of the recipient.

Ryan Kalember, chief strategy officer at Proofpoint, said probably the most ubiquitous examples of thread hijacking are “CEO fraud” or “business email compromise” scams, wherein employees are tricked by an email from a senior executive into wiring millions of dollars to fraudsters overseas.

But Kalember said these low-tech attacks can nevertheless be quite effective because they tend to catch people off-guard.

“It works because you feel like you’re suddenly included in an important conversation,” Kalember said. “It just registers a lot differently when people start reading, because you think you’re observing a private conversation between two different people.”

Some thread hijacking attacks actually involve multiple threat actors who are actively conversing while copying — but not addressing — the recipient.

“We call these mutli-persona phishing scams, and they’re often paired with thread hijacking,” Kalember said. “It’s basically a way to build a little more affinity than just copying people on an email. And the longer the conversation goes on, the higher their success rate seems to be because some people start replying to the thread [and participating] psycho-socially.”

The best advice to sidestep phishing scams is to avoid clicking on links or attachments that arrive unbidden in emails, text messages and other mediums. If you’re unsure whether the message is legitimate, take a deep breath and visit the site or service in question manually — ideally, using a browser bookmark so as to avoid potential typosquatting sites.

Several Apple customers recently reported being targeted in elaborate phishing attacks that involve what appears to be a bug in Apple’s password reset feature. In this scenario, a target’s Apple devices are forced to display dozens of system-level prompts that prevent the devices from being used until the recipient responds “Allow” or “Don’t Allow” to each prompt. Assuming the user manages not to fat-finger the wrong button on the umpteenth password reset request, the scammers will then call the victim while spoofing Apple support in the caller ID, saying the user’s account is under attack and that Apple support needs to “verify” a one-time code.

Parth Patel is an entrepreneur who is trying to build a startup in the conversational AI space. On March 23, Patel documented on Twitter/X a recent phishing campaign targeting him that involved what’s known as a “push bombing” or “MFA fatigue” attack, wherein the phishers abuse a feature or weakness of a multi-factor authentication (MFA) system in a way that inundates the target’s device(s) with alerts to approve a password change or login.

“All of my devices started blowing up, my watch, laptop and phone,” Patel told KrebsOnSecurity. “It was like this system notification from Apple to approve [a reset of the account password], but I couldn’t do anything else with my phone. I had to go through and decline like 100-plus notifications.”

Some people confronted with such a deluge may eventually click “Allow” to the incessant password reset prompts — just so they can use their phone again. Others may inadvertently approve one of these prompts, which will also appear on a user’s Apple watch if they have one.

But the attackers in this campaign had an ace up their sleeves: Patel said after denying all of the password reset prompts from Apple, he received a call on his iPhone that said it was from Apple Support (the number displayed was 1-800-275-2273, Apple’s real customer support line).

“I pick up the phone and I’m super suspicious,” Patel recalled. “So I ask them if they can verify some information about me, and after hearing some aggressive typing on his end he gives me all this information about me and it’s totally accurate.”

All of it, that is, except his real name. Patel said when he asked the fake Apple support rep to validate the name they had on file for the Apple account, the caller gave a name that was not his but rather one that Patel has only seen in background reports about him that are for sale at a people-search website called PeopleDataLabs.

Patel said he has worked fairly hard to remove his information from multiple people-search websites, and he found PeopleDataLabs uniquely and consistently listed this inaccurate name as an alias on his consumer profile.

“For some reason, PeopleDataLabs has three profiles that come up when you search for my info, and two of them are mine but one is an elementary school teacher from the midwest,” Patel said. “I asked them to verify my name and they said Anthony.”

Patel said the goal of the voice phishers is to trigger an Apple ID reset code to be sent to the user’s device, which is a text message that includes a one-time password. If the user supplies that one-time code, the attackers can then reset the password on the account and lock the user out. They can also then remotely wipe all of the user’s Apple devices.

THE PHONE NUMBER IS KEY

Chris is a cryptocurrency hedge fund owner who asked that only his first name be used so as not to paint a bigger target on himself. Chris told KrebsOnSecurity he experienced a remarkably similar phishing attempt in late February.

“The first alert I got I hit ‘Don’t Allow’, but then right after that I got like 30 more notifications in a row,” Chris said. “I figured maybe I sat on my phone weird, or was accidentally pushing some button that was causing these, and so I just denied them all.”

Chris says the attackers persisted hitting his devices with the reset notifications for several days after that, and at one point he received a call on his iPhone that said it was from Apple support.

“I said I would call them back and hung up,” Chris said, demonstrating the proper response to such unbidden solicitations. “When I called back to the real Apple, they couldn’t say whether anyone had been in a support call with me just then. They just said Apple states very clearly that it will never initiate outbound calls to customers — unless the customer requests to be contacted.”

Massively freaking out that someone was trying to hijack his digital life, Chris said he changed his passwords and then went to an Apple store and bought a new iPhone. From there, he created a new Apple iCloud account using a brand new email address.

Chris said he then proceeded to get even more system alerts on his new iPhone and iCloud account — all the while still sitting at the local Apple Genius Bar.

Chris told KrebsOnSecurity his Genius Bar tech was mystified about the source of the alerts, but Chris said he suspects that whatever the phishers are abusing to rapidly generate these Apple system alerts requires knowing the phone number on file for the target’s Apple account. After all, that was the only aspect of Chris’s new iPhone and iCloud account that hadn’t changed.

WATCH OUT!

“Ken” is a security industry veteran who spoke on condition of anonymity. Ken said he first began receiving these unsolicited system alerts on his Apple devices earlier this year, but that he has not received any phony Apple support calls as others have reported.

“This recently happened to me in the middle of the night at 12:30 a.m.,” Ken said. “And even though I have my Apple watch set to remain quiet during the time I’m usually sleeping at night, it woke me up with one of these alerts. Thank god I didn’t press ‘Allow,’ which was the first option shown on my watch. I had to scroll watch the wheel to see and press the ‘Don’t Allow’ button.”

Unnerved by the idea that he could have rolled over on his watch while sleeping and allowed criminals to take over his Apple account, Ken said he contacted the real Apple support and was eventually escalated to a senior Apple engineer. The engineer assured Ken that turning on an Apple Recovery Key for his account would stop the notifications once and for all.

A recovery key is an optional security feature that Apple says “helps improve the security of your Apple ID account.” It is a randomly generated 28-character code, and when you enable a recovery key it is supposed to disable Apple’s standard account recovery process. The thing is, enabling it is not a simple process, and if you ever lose that code in addition to all of your Apple devices you will be permanently locked out.

Ken said he enabled a recovery key for his account as instructed, but that it hasn’t stopped the unbidden system alerts from appearing on all of his devices every few days.

KrebsOnSecurity tested Ken’s experience, and can confirm that enabling a recovery key does nothing to stop a password reset prompt from being sent to associated Apple devices. Visiting Apple’s “forgot password” page — https://iforgot.apple.com — asks for an email address and for the visitor to solve a CAPTCHA.

After that, the page will display the last two digits of the phone number tied to the Apple account. Filling in the missing digits and hitting submit on that form will send a system alert, whether or not the user has enabled an Apple Recovery Key.

RATE LIMITS

What sanely designed authentication system would send dozens of requests for a password change in the span of a few moments, when the first requests haven’t even been acted on by the user? Could this be the result of a bug in Apple’s systems?

Apple has not yet responded to requests for comment.

Throughout 2022, a criminal hacking group known as LAPSUS$ used MFA bombing to great effect in intrusions at Cisco, Microsoft and Uber. In response, Microsoft began enforcing “MFA number matching,” a feature that displays a series of numbers to a user attempting to log in with their credentials. These numbers must then be entered into the account owner’s Microsoft authenticator app on their mobile device to verify they are logging into the account.

Kishan Bagaria is a hobbyist security researcher and engineer who founded the website texts.com (now owned by Automattic), and he’s convinced Apple has a problem on its end. In August 2019, Bagaria reported to Apple a bug that allowed an exploit he dubbed “AirDoS” because it could be used to let an attacker infinitely spam all nearby iOS devices with a system-level prompt to share a file via AirDrop — a file-sharing capability built into Apple products.

Apple fixed that bug nearly four months later in December 2019, thanking Bagaria in the associated security bulletin. Bagaria said Apple’s fix was to add stricter rate limiting on AirDrop requests, and he suspects that someone has figured out a way to bypass Apple’s rate limit on how many of these password reset requests can be sent in a given timeframe.

“I think this could be a legit Apple rate limit bug that should be reported,” Bagaria said.

The nonprofit organization that supports the Firefox web browser said today it is winding down its new partnership with Onerep, an identity protection service recently bundled with Firefox that offers to remove users from hundreds of people-search sites. The move comes just days after a report by KrebsOnSecurity forced Onerep’s CEO to admit that he has founded dozens of people-search networks over the years.

Mozilla only began bundling Onerep in Firefox last month, when it announced the reputation service would be offered on a subscription basis as part of Mozilla Monitor Plus. Launched in 2018 under the name Firefox Monitor, Mozilla Monitor also checks data from the website Have I Been Pwned? to let users know when their email addresses or password are leaked in data breaches.

On March 14, KrebsOnSecurity published a story showing that Onerep’s Belarusian CEO and founder Dimitiri Shelest launched dozens of people-search services since 2010, including a still-active data broker called Nuwber that sells background reports on people. Onerep and Shelest did not respond to requests for comment on that story.

But on March 21, Shelest released a lengthy statement wherein he admitted to maintaining an ownership stake in Nuwber, a consumer data broker he founded in 2015 — around the same time he launched Onerep.

Shelest maintained that Nuwber has “zero cross-over or information-sharing with Onerep,” and said any other old domains that may be found and associated with his name are no longer being operated by him.

“I get it,” Shelest wrote. “My affiliation with a people search business may look odd from the outside. In truth, if I hadn’t taken that initial path with a deep dive into how people search sites work, Onerep wouldn’t have the best tech and team in the space. Still, I now appreciate that we did not make this more clear in the past and I’m aiming to do better in the future.” The full statement is available here (PDF).

In a statement released today, a spokesperson for Mozilla said it was moving away from Onerep as a service provider in its Monitor Plus product.

“Though customer data was never at risk, the outside financial interests and activities of Onerep’s CEO do not align with our values,” Mozilla wrote. “We’re working now to solidify a transition plan that will provide customers with a seamless experience and will continue to put their interests first.”

KrebsOnSecurity also reported that Shelest’s email address was used circa 2010 by an affiliate of Spamit, a Russian-language organization that paid people to aggressively promote websites hawking male enhancement drugs and generic pharmaceuticals. As noted in the March 14 story, this connection was confirmed by research from multiple graduate students at my alma mater George Mason University.

Shelest denied ever being associated with Spamit. “Between 2010 and 2014, we put up some web pages and optimize them — a widely used SEO practice — and then ran AdSense banners on them,” Shelest said, presumably referring to the dozens of people-search domains KrebsOnSecurity found were connected to his email addresses (dmitrcox@gmail.com and dmitrcox2@gmail.com). “As we progressed and learned more, we saw that a lot of the inquiries coming in were for people.”

Shelest also acknowledged that Onerep pays to run ads on “on a handful of data broker sites in very specific circumstances.”

“Our ad is served once someone has manually completed an opt-out form on their own,” Shelest wrote. “The goal is to let them know that if they were exposed on that site, there may be others, and bring awareness to there being a more automated opt-out option, such as Onerep.”

Reached via Twitter/X, HaveIBeenPwned founder Troy Hunt said he knew Mozilla was considering a partnership with Onerep, but that he was previously unaware of the Onerep CEO’s many conflicts of interest.

“I knew Mozilla had this in the works and we’d casually discussed it when talking about Firefox monitor,” Hunt told KrebsOnSecurity. “The point I made to them was the same as I’ve made to various companies wanting to put data broker removal ads on HIBP: removing your data from legally operating services has minimal impact, and you can’t remove it from the outright illegal ones who are doing the genuine damage.”

Playing both sides — creating and spreading the same digital disease that your medicine is designed to treat — may be highly unethical and wrong. But in the United States it’s not against the law. Nor is collecting and selling data on Americans. Privacy experts say the problem is that data brokers, people-search services like Nuwber and Onerep, and online reputation management firms exist because virtually all U.S. states exempt so-called “public” or “government” records from consumer privacy laws.

Those include voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, and bankruptcy filings. Data brokers also can enrich consumer records with additional information, by adding social media data and known associates.

The March 14 story on Onerep was the second in a series of three investigative reports published here this month that examined the data broker and people-search industries, and highlighted the need for more congressional oversight — if not regulation — on consumer data protection and privacy.

On March 8, KrebsOnSecurity published A Close Up Look at the Consumer Data Broker Radaris, which showed that the co-founders of Radaris operate multiple Russian-language dating services and affiliate programs. It also appears many of their businesses have ties to a California marketing firm that works with a Russian state-run media conglomerate currently sanctioned by the U.S. government.

On March 20, KrebsOnSecurity published The Not-So-True People-Search Network from China, which revealed an elaborate web of phony people-search companies and executives designed to conceal the location of people-search affiliates in China who are earning money promoting U.S. based data brokers that sell personal information on Americans.

It’s not unusual for the data brokers behind people-search websites to use pseudonyms in their day-to-day lives (you would, too). Some of these personal data purveyors even try to reinvent their online identities in a bid to hide their conflicts of interest. But it’s not every day you run across a US-focused people-search network based in China whose principal owners all appear to be completely fabricated identities.

Responding to a reader inquiry concerning the trustworthiness of a site called TruePeopleSearch[.]net, KrebsOnSecurity began poking around. The site offers to sell reports containing photos, police records, background checks, civil judgments, contact information “and much more!” According to LinkedIn and numerous profiles on websites that accept paid article submissions, the founder of TruePeopleSearch is Marilyn Gaskell from Phoenix, Ariz.

Ms. Gaskell has been quoted in multiple “articles” about random subjects, such as this article at HRDailyAdvisor about the pros and cons of joining a company-led fantasy football team.

“Marilyn Gaskell, founder of TruePeopleSearch, agrees that not everyone in the office is likely to be a football fan and might feel intimidated by joining a company league or left out if they don’t join; however, her company looked for ways to make the activity more inclusive,” this paid story notes.

Also quoted in this article is Sally Stevens, who is cited as HR Manager at FastPeopleSearch[.]io.

“Fantasy football provides one way for employees to set aside work matters for some time and have fun,” Stevens contributed. “Employees can set a special league for themselves and regularly check and compare their scores against one another.”

Imagine that: Two different people-search companies mentioned in the same story about fantasy football. What are the odds?

Both TruePeopleSearch and FastPeopleSearch allow users to search for reports by first and last name, but proceeding to order a report prompts the visitor to purchase the file from one of several established people-finder services, including BeenVerified, Intelius, and Spokeo.

DomainTools.com shows that both TruePeopleSearch and FastPeopleSearch appeared around 2020 and were registered through Alibaba Cloud, in Beijing, China. No other information is available about these domains in their registration records, although both domains appear to use email servers based in China.

Sally Stevens’ LinkedIn profile photo is identical to a stock image titled “beautiful girl” from Adobe.com. Ms. Stevens is also quoted in a paid blog post at ecogreenequipment.com, as is Alina Clark, co-founder and marketing director of CocoDoc, an online service for editing and managing PDF documents.

Scouring multiple image search sites reveals Ms. Clark’s profile photo on LinkedIn is another stock image that is currently on more than 100 different websites, including Adobe.com. Cocodoc[.]com was registered in June 2020 via Alibaba Cloud Beijing in China.

The same Alina Clark and photo materialized in a paid article at the website Ceoblognation, which in 2021 included her at #11 in a piece called “30 Entrepreneurs Describe The Big Hairy Audacious Goals (BHAGs) for Their Business.” It’s also worth noting that Ms. Clark is currently listed as a “former Forbes Council member” at the media outlet Forbes.com.

Entrepreneur #6 is Stephen Curry, who is quoted as CEO of CocoSign[.]com, a website that claims to offer an “easier, quicker, safer eSignature solution for small and medium-sized businesses.” Incidentally, the same photo for Stephen Curry #6 is also used in this “article” for #22 Jake Smith, who is named as the owner of a different company.

Mr. Curry’s LinkedIn profile shows a young man seated at a table in front of a laptop, but an online image search shows this is another stock photo. Cocosign[.]com was registered in June 2020 via Alibaba Cloud Beijing. No ownership details are available in the domain registration records.

Listed at #13 in that 30 Entrepreneurs article is Eden Cheng, who is cited as co-founder of PeopleFinderFree[.]com. KrebsOnSecurity could not find a LinkedIn profile for Ms. Cheng, but a search on her profile image from that Entrepreneurs article shows the same photo for sale at Shutterstock and other stock photo sites.

DomainTools says PeopleFinderFree was registered through Alibaba Cloud, Beijing. Attempts to purchase reports through PeopleFinderFree produce a notice saying the full report is only available via Spokeo.com.

Lynda Fairly is Entrepreneur #24, and she is quoted as co-founder of Numlooker[.]com, a domain registered in April 2021 through Alibaba in China. Searches for people on Numlooker forward visitors to Spokeo.

The photo next to Ms. Fairly’s quote in Entrepreneurs matches that of a LinkedIn profile for Lynda Fairly. But a search on that photo shows this same portrait has been used by many other identities and names, including a woman from the United Kingdom who’s a cancer survivor and mother of five; a licensed marriage and family therapist in Canada; a software security engineer at Quora; a journalist on Twitter/X; and a marketing expert in Canada.

Cocofinder[.]com is a people-search service that launched in Sept. 2019, through Alibaba in China. Cocofinder lists its market officer as Harriet Chan, but Ms. Chan’s LinkedIn profile is just as sparse on work history as the other people-search owners mentioned already. An image search online shows that outside of LinkedIn, the profile photo for Ms. Chan has only ever appeared in articles at pay-to-play media sites, like this one from outbackteambuilding.com.

Perhaps because Cocodoc and Cocosign both sell software services, they are actually tied to a physical presence in the real world — in Singapore (15 Scotts Rd. #03-12 15, Singapore). But it’s difficult to discern much from this address alone.

Who’s behind all this people-search chicanery? A January 2024 review of various people-search services at the website techjury.com states that Cocofinder is a wholly-owned subsidiary of a Chinese company called Shenzhen Duiyun Technology Co.

“Though it only finds results from the United States, users can choose between four main search methods,” Techjury explains. Those include people search, phone, address and email lookup. This claim is supported by a Reddit post from three years ago, wherein the Reddit user “ProtectionAdvanced” named the same Chinese company.

Is Shenzhen Duiyun Technology Co. responsible for all these phony profiles? How many more fake companies and profiles are connected to this scheme? KrebsOnSecurity found other examples that didn’t appear directly tied to other fake executives listed here, but which nevertheless are registered through Alibaba and seek to drive traffic to Spokeo and other data brokers. For example, there’s the winsome Daniela Sawyer, founder of FindPeopleFast[.]net, whose profile is flogged in paid stories at entrepreneur.org.

Google currently turns up nothing else for in a search for Shenzhen Duiyun Technology Co. Please feel free to sound off in the comments if you have any more information about this entity, such as how to contact it. Or reach out directly at krebsonsecurity @ gmail.com.

ANALYSIS

It appears the purpose of this network is to conceal the location of people in China who are seeking to generate affiliate commissions when someone visits one of their sites and purchases a people-search report at Spokeo, for example. And it is clear that Spokeo and others have created incentives wherein anyone can effectively white-label their reports, and thereby make money brokering access to peoples’ personal information.

Spokeo’s Wikipedia page says the company was founded in 2006 by four graduates from Stanford University. Spokeo co-founder and current CEO Harrison Tang has not yet responded to requests for comment.

Intelius is owned by San Diego based PeopleConnect Inc., which also owns Classmates.com, USSearch, TruthFinder and Instant Checkmate. PeopleConnect Inc. in turn is owned by H.I.G. Capital, a $60 billion private equity firm. Requests for comment were sent to H.I.G. Capital. This story will be updated if they respond.

BeenVerified is owned by a New York City based holding company called The Lifetime Value Co., a marketing and advertising firm whose brands include PeopleLooker, NeighborWho, Ownerly, PeopleSmart, NumberGuru, and Bumper, a car history site.

Ross Cohen, chief operating officer at The Lifetime Value Co., said it’s likely the network of suspicious people-finder sites was set up by an affiliate. Cohen said Lifetime Value would investigate to determine if this particular affiliate was driving them any sign-ups.

All of the above people-search services operate similarly. When you find the person you’re looking for, you are put through a lengthy (often 10-20 minute) series of splash screens that require you to agree that these reports won’t be used for employment screening or in evaluating new tenant applications. Still more prompts ask if you are okay with seeing “potentially shocking” details about the subject of the report, including arrest histories and photos.

Only at the end of this process does the site disclose that viewing the report in question requires signing up for a monthly subscription, which is typically priced around $35. Exactly how and from where these major people-search websites are getting their consumer data — and customers — will be the subject of further reporting here.

The main reason these various people-search sites require you to affirm that you won’t use their reports for hiring or vetting potential tenants is that selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).

These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically don’t include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).

But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.

The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.

The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.

The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.

There are a growing number of online reputation management companies that offer to help customers remove their personal information from people-search sites and data broker databases. There are, no doubt, plenty of honest and well-meaning companies operating in this space, but it has been my experience that a great many people involved in that industry have a background in marketing or advertising — not privacy.

Also, some so-called data privacy companies may be wolves in sheep’s clothing. On March 14, KrebsOnSecurity published an abundance of evidence indicating that the CEO and founder of the data privacy company OneRep.com was responsible for launching dozens of people-search services over the years.

Finally, some of the more popular people-search websites are notorious for ignoring requests from consumers seeking to remove their information, regardless of which reputation or removal service you use. Some force you to create an account and provide more information before you can remove your data. Even then, the information you worked hard to remove may simply reappear a few months later.

This aptly describes countless complaints lodged against the data broker and people search giant Radaris. On March 8, KrebsOnSecurity profiled the co-founders of Radaris, two Russian brothers in Massachusetts who also operate multiple Russian-language dating services and affiliate programs.

The truth is that these people-search companies will continue to thrive unless and until Congress begins to realize it’s time for some consumer privacy and data protection laws that are relevant to life in the 21st century. Duke University adjunct professor Justin Sherman says virtually all state privacy laws exempt records that might be considered “public” or “government” documents, including voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.

“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman said.

The data privacy company Onerep.com bills itself as a Virginia-based service for helping people remove their personal information from almost 200 people-search websites. However, an investigation into the history of onerep.com finds this company is operating out of Belarus and Cyprus, and that its founder has launched dozens of people-search services over the years.

Onerep’s “Protect” service starts at $8.33 per month for individuals and $15/mo for families, and promises to remove your personal information from nearly 200 people-search sites. Onerep also markets its service to companies seeking to offer their employees the ability to have their data continuously removed from people-search sites.

Customer case studies published on onerep.com state that it struck a deal to offer the service to employees of Permanente Medicine, which represents the doctors within the health insurance giant Kaiser Permanente. Onerep also says it has made inroads among police departments in the United States.

But a review of Onerep’s domain registration records and that of its founder reveal a different side to this company. Onerep.com says its founder and CEO is Dimitri Shelest from Minsk, Belarus, as does Shelest’s profile on LinkedIn. Historic registration records indexed by DomainTools.com say Mr. Shelest was a registrant of onerep.com who used the email address dmitrcox2@gmail.com.

A search in the data breach tracking service Constella Intelligence for the name Dimitri Shelest brings up the email address dimitri.shelest@onerep.com. Constella also finds that Dimitri Shelest from Belarus used the email address d.sh@nuwber.com, and the Belarus phone number +375-292-702786.

Nuwber.com is a people search service whose employees all appear to be from Belarus, and it is one of dozens of people-search companies that Onerep claims to target with its data-removal service. Onerep.com’s website disavows any relationship to Nuwber.com, stating quite clearly, “Please note that OneRep is not associated with Nuwber.com.”

However, there is an abundance of evidence suggesting Mr. Shelest is in fact the founder of Nuwber. Constella found that Minsk telephone number (375-292-702786) has been used multiple times in connection with the email address dmitrcox@gmail.com. Recall that Onerep.com’s domain registration records in 2018 list the email address dmitrcox2@gmail.com.

It appears Mr. Shelest sought to reinvent his online identity in 2015 by adding a “2” to his email address. A search on the Belarus phone number tied to Nuwber.com shows up in the domain records for askmachine.org, and DomainTools says this domain is tied to both dmitrcox@gmail.com and dmitrcox2@gmail.com.

A search in DomainTools for the email address dmitrcox@gmail.com shows it is associated with the registration of at least 179 domain names, including dozens of mostly now-defunct people-search companies targeting citizens of Argentina, Brazil, Canada, Denmark, France, Germany, Hong Kong, Israel, Italy, Japan, Latvia and Mexico, among others.

Those include nuwber.fr, a site registered in 2016 which was identical to the homepage of Nuwber.com at the time. DomainTools shows the same email and Belarus phone number are in historic registration records for nuwber.at, nuwber.ch, and nuwber.dk (all domains linked here are to their cached copies at archive.org, where available).

A review of historic WHOIS records for onerep.com show it was registered for many years to a resident of Sioux Falls, SD for a completely unrelated site. But around Sept. 2015 the domain switched from the registrar GoDaddy.com to eNom, and the registration records were hidden behind privacy protection services. DomainTools indicates around this time onerep.com started using domain name servers from DNS provider constellix.com. Likewise, Nuwber.com first appeared in late 2015, was also registered through eNom, and also started using constellix.com for DNS at nearly the same time.

Listed on LinkedIn as a former product manager at OneRep.com between 2015 and 2018 is Dimitri Bukuyazau, who says their hometown is Warsaw, Poland. While this LinkedIn profile (linkedin.com/in/dzmitrybukuyazau) does not mention Nuwber, a search on this name in Google turns up a 2017 blog post from privacyduck.com, which laid out a number of reasons to support a conclusion that OneRep and Nuwber.com were the same company.

“Any people search profiles containing your Personally Identifiable Information that were on Nuwber.com were also mirrored identically on OneRep.com, down to the relatives’ names and address histories,” Privacyduck.com wrote. The post continued:

“Both sites offered the same immediate opt-out process. Both sites had the same generic contact and support structure. They were – and remain – the same company (even PissedConsumer.com advocates this fact: https://nuwber.pissedconsumer.com/nuwber-and-onerep-20160707878520.html).”

“Things changed in early 2016 when OneRep.com began offering privacy removal services right alongside their own open displays of your personal information. At this point when you found yourself on Nuwber.com OR OneRep.com, you would be provided with the option of opting-out your data on their site for free – but also be highly encouraged to pay them to remove it from a slew of other sites (and part of that payment was removing you from their own site, Nuwber.com, as a benefit of their service).”

Reached via LinkedIn, Mr. Bukuyazau declined to answer questions, such as whether he ever worked at Nuwber.com. However, Constella Intelligence finds two interesting email addresses for employees at nuwber.com: d.bu@nuwber.com, and d.bu+figure-eight.com@nuwber.com, which was registered under the name “Dzmitry.”

PrivacyDuck’s claims about how onerep.com appeared and behaved in the early days are not readily verifiable because the domain onerep.com has been completely excluded from the Wayback Machine at archive.org. The Wayback Machine will honor such requests if they come directly from the owner of the domain in question.

Still, Mr. Shelest’s name, phone number and email also appear in the domain registration records for a truly dizzying number of country-specific people-search services, including pplcrwlr.in, pplcrwlr.fr, pplcrwlr.dk, pplcrwlr.jp, peeepl.br.com, peeepl.in, peeepl.it and peeepl.co.uk.

The same details appear in the WHOIS registration records for the now-defunct people-search sites waatpp.de, waatp1.fr, azersab.com, and ahavoila.com, a people-search service for French citizens.

A search on the email address dmitrcox@gmail.com suggests Mr. Shelest was previously involved in rather aggressive email marketing campaigns. In 2010, an anonymous source leaked to KrebsOnSecurity the financial and organizational records of Spamit, which at the time was easily the largest Russian-language pharmacy spam affiliate program in the world.

Spamit paid spammers a hefty commission every time someone bought male enhancement drugs from any of their spam-advertised websites. Mr. Shelest’s email address stood out because immediately after the Spamit database was leaked, KrebsOnSecurity searched all of the Spamit affiliate email addresses to determine if any of them corresponded to social media accounts at Facebook.com (at the time, Facebook allowed users to search profiles by email address).

That mapping, which was done mainly by generous graduate students at my alma mater George Mason University, revealed that dmitrcox@gmail.com was used by a Spamit affiliate, albeit not a very profitable one. That same Facebook profile for Mr. Shelest is still active, and it says he is married and living in Minsk (last update: 2021).

Scrolling down Mr. Shelest’s Facebook page to posts made more than ten years ago show him liking the Facebook profile pages for a large number of other people-search sites, including findita.com, findmedo.com, folkscan.com, huntize.com, ifindy.com, jupery.com, look2man.com, lookerun.com, manyp.com, peepull.com, perserch.com, persuer.com, pervent.com, piplenter.com, piplfind.com, piplscan.com, popopke.com, pplsorce.com, qimeo.com, scoutu2.com, search64.com, searchay.com, seekmi.com, selfabc.com, socsee.com, srching.com, toolooks.com, upearch.com, webmeek.com, and many country-code variations of viadin.ca (e.g. viadin.hk, viadin.com and viadin.de).

Domaintools.com finds that all of the domains mentioned in the last paragraph were registered to the email address dmitrcox@gmail.com.

Mr. Shelest has not responded to multiple requests for comment. KrebsOnSecurity also sought comment from onerep.com, which likewise has not responded to inquiries about its founder’s many apparent conflicts of interest. In any event, these practices would seem to contradict the goal Onerep has stated on its site: “We believe that no one should compromise personal online security and get a profit from it.”

Max Anderson is chief growth officer at 360 Privacy, a legitimate privacy company that works to keep its clients’ data off of more than 400 data broker and people-search sites. Anderson said it is concerning to see a direct link between between a data removal service and data broker websites.

“I would consider it unethical to run a company that sells people’s information, and then charge those same people to have their information removed,” Anderson said.

Last week, KrebsOnSecurity published an analysis of the people-search data broker giant Radaris, whose consumer profiles are deep enough to rival those of far more guarded data broker resources available to U.S. police departments and other law enforcement personnel.

That story revealed that the co-founders of Radaris are two native Russian brothers who operate multiple Russian-language dating services and affiliate programs. It also appears many of the Radaris founders’ businesses have ties to a California marketing firm that works with a Russian state-run media conglomerate currently sanctioned by the U.S. government.

KrebsOnSecurity will continue investigating the history of various consumer data brokers and people-search providers. If any readers have inside knowledge of this industry or key players within it, please consider reaching out to krebsonsecurity at gmail.com.