The Free Software Foundation's (FSF) campaigns team works
tirelessly to spread the message to the world that all software
must be free. Campaigning for free software
takes creativity, hard work, and a dedicated community. We amplify free software organizations and projects, mobilize
activists, and provide resources. We're only three people, but we are the point of
connection for hundreds of thousands of supporters annually.
You hold the power to
exponentially increase this number. It is our
goal to make the free software conversation a kitchen table
issue, and we need your help!
Since many families and friends get together at the end of the year,
we worked with our recent FSF intern, Valessio Brito, on
translating some of the reasons why our fight is so important into
illustrations, to facilitate conversations during these gatherings.
The images we developed, which we are using in our annual
fundraiser, seek to raise the issue of free software by
focusing on common issues with proprietary software, like privacy
violations, exemplified by a simple flashlight app and its
permissions in your device. We visualize issues like data mining,
back doors into your devices, and the vulnerability of cameras
and microphones in so-called "smart devices." We also comment on
Digital Restrictions Management's (DRM) power over you and
your devices. We put a lot of thought into designing these images
to be conversation starters, and now we're asking you, as the
free software community and our main channel of communication, to
share them. You can find the images, their embed codes, and
their .SVG source files on the FSF Web site. Please use them to
start conversations with the people you care about, using the
hashtag #ISupportFreeSoftware.
And if you're able to, can you take the next step and become an associate member
today to help us reach our goal of welcoming 600 new associate
members before December 31st? As a special bonus, all new and
renewing annual associate members ($120+) can choose to receive
one of our exclusive year-end gifts.
If you can't become a member yourself, you can make a donation instead. Every
dollar you contribute helps the campaigns team bring awareness to the cause.
Why free software needs you
It is not always easy to quantify the work we do here in the
campaigns team. Developing campaigns, writing articles, creating
online educational resources and other tools, updating pages on a
range of Web sites, organizing events, organizing protests and
creative attention-getting actions both online and offline,
working together with other organizations, and staying up to date
with the most recent developments in both proprietary, as well as
free, software is a full time job for the three of us, and we
wish we had more time.
Internally, the principle of using free software is first and
foremost. In our digital culture of today, using only ethical tools is
a challenging effort if you want to convey an important message. And
so we are always looking for ways to reach people without compromising
our own values or setting a bad example. We choose not to weaponize analytics, or
networks like Facebook or Google that exploit users in order to
increase the reach of our campaigns, nor do we want to use a data
mining company like Eventbrite to promote our events and handle our
registrations. Instead, we choose to remain true to our mission and
reject these companies in favor of your right to freedom-respecting
online communications.
Making ethical decisions, however, also means that spreading our
message is much more challenging. We therefore depend heavily on the
engagement of free software enthusiasts like you to spread the word
with us about our events, campaigns, and collaborations, and to let us
know about what event or project we should be boosting or
supporting. With two of the three team members starting only this
year, we have worked hard on educating ourselves, updating our
resources, and strengthening our connection to the community. And with
your help, we can do so much more in the year to come.
Visual advocacy
We are well aware that advocating a social movement has become
increasingly visual, so we work closely with designers to
illustrate our message and calls to action in both static and
moving images. We need to break through the noise with appealing
imagery, help explain the issues we face in an engaging way, and
make it easily shareable. This year, we visually improved the
quality of the biannual Free Software Bulletin, the LibrePlanet wiki, and the LibrePlanet conference Web site, and we've created shareable
images, and updated our donation pages. Next on the
list will be a review of our printed advocacy materials.
Making connections
In-person experiences are valuable and important for the FSF to
network and to learn from other free software enthusiasts, as well as
to help us spread the message and bring new people into the fold.
This year, we organized four
member meetups in different locations in the US, and we hosted free
software introductions to students of local public schools. We also organized the LibrePlanet conference with live
instances on IRC (#libreplanet on Freenode) and mumble,
and livestreamed all 40 sessions on social justice and
technology. We held our annual associate member meeting,
a "hackathon," an FSF office open house, and two social events
during this time as well. We were also one of two EmacsConf
satellite instances, and took to the streets in protest of DRM
twice this year, once (in conjunction with fourteen online partners) to stand up for students against Pearson Education for the International Day Against DRM (IDAD), and once against Disney+ at the opening night of
Frozen II, here in Boston.
To
organize quality events such as LibrePlanet, IDAD, Continuing Legal
education (CLE) seminars, and others, we need to invite speakers
and collaborators from all over the world, and we also need to make
sure the events are accessible remotely. With your support, we can add
an additional "workshop room" to the annual LibrePlanet
conference, host smaller educational gatherings and talks
throughout the year, do more student outreach, and grant more speakers
and attendees access to events by growing our scholarship
fund. We will work together with other organizers to set up and
promote local instances of events, like an upcoming
LibrePlanet 2020 satellite in Ontario, Canada, and we are
developing a program to help financially support free software local
activist groups.
Public speaking is another way of increasing our footprint in the
community. Campaigns manager Greg Farough spoke at a local maker
space, and executive director John
Sullivan traveled to both South America and Europe to talk about
free software issues this year. We also host informational booths
all over the world, with the help of volunteers and our operations
team. These are very effective way of reaching a large audience,
and so we want to do more of it.
The campaigns team is at the center of all communications and
events here at the FSF, working closely with all other
teams. Along with the tech team, we are always thinking about how we can
improve the user experience of our campaigns and our Web
sites. Together, we are working on developing a petition site to
allow us to turn around signature actions quickly, and on a major
update to the fsf.org Web site, which will enhance user
experience on mobile phones. With the licensing team, we work to release the latest
Respects Your Freedom (RYF) announcements, and we organize
the CLE seminars to educate law professionals on licensing issues.
Free software needs you
The physical moments, like the seminars, meetups, speaking
engagements, and conferences, are in-depth, valuable meetings with
people where we learn and educate at the same time. Online, we hope to
inspire people, show newcomers an entry into the world of free
software, and give others a voice. On announcement days, we turn our
local Boston office into a bustling news room while we edit all
communications, talk about targeting and staying on message,
brainstorm visuals, and line up the timing of all the separate elements.
We do this work with passion, in a community that time and time again
shows us how much you care, and we therefore ask you to help us
recruit. We need to overcome the false sense of safety and freedom
created by proprietary software company marketing machines executed on
mainstream media. Making ethical decisions means not taking the easy
way out, and it takes all of us. Just imagine, if each person reading
this message recruited just 5 others into the community, the free
software movement would immediately be in the millions.
Images by Valessio Brito, Copyright © 2019 Free Software Foundation, Inc., licensed under CC0, no rights reserved.