The doctors that get taken to lunch by opioid salescritters tend to prescribe more opioids.

This does not mean those doctors prescribe opioids too much. Given the pressure on doctors to refuse opioids to patients that suffer from great pain, it could be that these doctors mainly prescribe opioids to people that really need them.

The right approach isn't having salescritters promote prescription of these or any drugs. Rather, it is to end the War on Pain Sufferers and reject opioids that are particularly inviting to addiction.