To resist massive surveillance, people must learn to reject invitations to use services that surveil their users.

Although the article has a valid point, it undermines itself with the typical defeatist statements that "we" all engage in these surveillance-feeding practices now. Readers might well suppose that if "everyone does it" then there is no point seriously thinking of stopping.

But it's not all of us, only some of us. It is possible to say no. I have never used Facebook, Twitter, Instagram, Snapchat, Foursquare, Google+ or Path. (I might consider using Twitter for tweeting, if it were convenient for me.) I don't have a portable phone because I don't want to tell a phone company everywhere I go.