North Carolina's civil rights campaign, the Moral Mondays, has succeeded so well that it elected a Democrat as governor.

Its success is helped by appealing to universal goals rather than a specific identity — like the civil rights movement of the 1960s.

A minority that is the target of prejudice and bigotry is entitled to demand better treatment, but it is hard to get majority support for changes by setting yourself against the majority. A campaign for universal values, such as justice for all (so that the minority is no longer an exception) is more likely to succeed.

The Moral Mondays could win the election for governor because that runs by simple popular vote. But it can't win back the state legislature, because that election is rigged.