Big tech companies are making concessions about privacy, so they can continue their targeted advertising while collecting less data about each individual.

Evgeny Morozov suggests that this fails to touch their deepest problem: the fact that commercial factors determine how the internet treats people.

I think that tracking individuals is an important moral issue, and it is not limited to internet service/disservice companies. The stronger we can make the movement to demand anonymity and non-tracking, the better our chance of putting an end to other forms of massive surveillance, including Amazon Ring video cameras and Apple Airtags that could be attached to other people's cars, property, or clothing.

At the same time, I think he has a valid point that we shouldn't have to filter the internet we want through the filter of startups.